Another benefit of fast food restaurants associated with the use of static signage is cost savings. With digital menus, fast-food restaurants can update the menu items and content on the self-service terminal with the push of a button, thereby saving the cost of regular replacement of signs.
In addition, indoor information terminals can reduce personnel costs. In contrast to all employees who provide front-end cashiers to accept orders, there is no need to arrange for a full front-end cashier to accept orders. Employees can perform other customer-oriented roles in the restaurant, such as assisting self-service terminals to place orders and provide food to the table. This not only helps to reduce employees, thereby saving the cost of fast-food restaurant owners, but also improves customer satisfaction.
In addition, the restaurant can display promotional items and allow customers to choose food slowly. This creates a more comfortable environment for customers and increases the possibility for them to order additional food. In addition, the animated menu content is more eye-catching and attractive than static signage, which further attracts customers to make additional purchases.
Increased customer engagement
Digital content provides various opportunities for fast-food restaurants because it does more than just serve as a communication product. In addition to the shared content, it is also important to understand how the presentation of information defines the brand and the various emotions it brings.