1. Promote catering companies and their LCD commercial display products
Nowadays, the market image of a catering company is an important factor in the success or failure of a company’s competition. A good corporate image can win the goodwill and trust of customers, and it is directly related to product sales. Catering companies using digital signage to publish advertisements is a favorable means to establish a corporate image in the market. Advertising can also enable customers to understand the catering products and the benefits they bring, and help customers choose catering products that suit their needs based on the advertising information.
2. Stimulate initial and selective demand
When a catering product just enters the market, introductory advertisements are often used to provide the market and potential customers with relevant information about the product and service to stimulate initial demand. In the fierce competition in the market for similar catering products, persuasive advertising is especially important and has a strong visual impact. Catering companies often use persuasive methods to change customers’ views on products, persuade customers to buy catering products, and at the same time form customers’ preference for the product. Another form of persuasive advertising is comparative advertising, which mainly compares one or more characteristics of similar products to stimulate the selective demand of customers. However, it should be noted that the relevant laws and regulations of my country’s advertising management clearly stipulate that the use of comparative advertising is prohibited. Therefore, when catering companies stimulate selective demand, they load music, animated pictures, and video screens to design advertisements with catering advertising machines through implied comparisons rather than direct comparisons.
3. Weaken the influence of competitors’ ads
The so-called “defensive advertising” often used in catering marketing is to use the high attention and high visual impact of commercial liquid crystal display devices to weaken competitors’ advertisements. The role of such advertisements is not to promote product sales. Its function is mainly to enhance the competition between its own products and similar products, increase the popularity, and keep the sales volume of the products stable.
4. Improve brand awareness and efficiency
As personnel promotion occupies a very important position in catering promotion activities, catering companies need to explain the contact method in the advertisements in the digital signage LCD advertising machine to encourage customers to ask for more information about their catering products. The image that advertisements establish in the minds of customers is also conducive to sales, thereby improving sales efficiency.
5. Remind customers to buy products and enhance customers’ sense of trust
During the ordering stage of meals, the advertisement page played by the reminder building advertisement machine is used to remind customers, so as to maintain the popularity and social influence of the catering company and its products. Advertisements that enhance customer trust are mainly used to verify that the customer’s choice of the catering product is correct.
6. Stable sales and reduce sales fluctuations
Catering companies use advertisements to guide customers to change the time of purchase. In the peak season, reduce the investment in advertising to save expenses and avoid excessive stimulation of demand. In the off-season, increase the visual input and perception of advertising to stimulate consumer demand and increase sales.